PD Pasar Jaya
Novoda Sihombing currently serves as a Perencana Ahli Pertama at Kementerian Dalam Negeri since January 2021. Simultaneously, Novoda has been working at PD Pasar Jaya as a Business Development Staff in the Division of Commercial and Business Development since March 2018 and has participated in the Management Trainee Program since January 2016. Novoda's experience also includes a role as a Monitoring and Evaluation Staff at the Ministry of Public Work. Novoda holds a Bachelor of Engineering degree in City/Urban, Community, and Regional Planning from Diponegoro University, earned from 2007 to 2011.
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PD Pasar Jaya
Pasar Jaya is a local company owned by the goverment of DKI Jakarta Province that perform public services in market management sector, empower the market traders, assist to price stability and the swift distribution of goods and services. Pasar Jaya manages 153 traditional markets with a trade turnover of more than 150 billion rupiah per year with 105.223 stalls. Based on a survey, the traditional markets managed by Pasar Jaya are visited by more than 2 million people every day, or approximately 20% of Jakarta Population.