Peach State Federal Credit Union
Max "Chip" Coberly is an accomplished financial executive with extensive experience in retail banking and member services. Currently serving as Chief Retail Officer and Senior Vice President of Retail Services at Peach State Federal Credit Union since 2019, Coberly previously held the position of Vice President of Member Sales at GTE Financial from 2011 to 2018, where leadership resulted in significant growth in branch performance and member recruitment. Prior experience includes a long tenure at AAA, where Coberly managed accreditation to ensure compliance among affiliated auto clubs in the US and Canada. Coberly holds a Bachelor of Science in Finance from Virginia Tech and a Master of Business Administration from Stetson University.
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Peach State Federal Credit Union
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Peach State Federal Credit unions may look like banks in many ways, but their primary purpose—serving members—hasn't changed. Part of this service is taking credit union profits over expenses and reserves and returning them to members. This is done in the form of lower loan rates, higher savings rates, and lower fees.