Max Coberly

Max "Chip" Coberly is an accomplished financial executive with extensive experience in retail banking and member services. Currently serving as Chief Retail Officer and Senior Vice President of Retail Services at Peach State Federal Credit Union since 2019, Coberly previously held the position of Vice President of Member Sales at GTE Financial from 2011 to 2018, where leadership resulted in significant growth in branch performance and member recruitment. Prior experience includes a long tenure at AAA, where Coberly managed accreditation to ensure compliance among affiliated auto clubs in the US and Canada. Coberly holds a Bachelor of Science in Finance from Virginia Tech and a Master of Business Administration from Stetson University.