Rob Lepelstat

Rob Lepelstat is an experienced SEO Analyst for NBC Sports, NBC Olympics, and Peacock Sports since July 2023. As the Founder of STAT Sports since June 2018, Rob has focused on storytelling in sports, with features in prominent outlets like Sports Illustrated and USA Today Sports. Additionally, Rob serves as a Sports SEO Writer/Editor for the Peacock Blog from October 2023. With a diverse background, Rob has contributed as a Digital Host, Content Creator, and Social Media Manager for Sports Illustrated until June 2023, and held roles in marketing and content across companies such as Fubo, SB Nation, and Entercom. Rob's media career includes an on-air contributor position at CNN Sports Desk from March 2017 to February 2020. Rob holds both a Bachelor of Science in Marketing and Advertising and a Bachelor of Arts in Journalism from the University at Albany, obtained between 2015 and 2019.