Deanna Cioppa

Trained as a magazine journalist, Deanna was drawn to the analysis, strategy, and creative problem-solving of marketing in the early days of digital content's rise to power. A veteran of the marketing technology space, she's spent the past decade working with some of the top B2B and B2C brands in the world to develop their digital marketing programs, from audience intelligence through editorial production and optimization. She brings a passion for climate solutions, a love for data, and an "audience-first" approach to Pearl Certification's Homeowner Division, where she works to attract and engage users in Green Door, Pearl's award-winning home performance app.