To achieve net-zero emissions, hundreds of millions of systems that consume natural gas in our homes need to go electric. Whether or not these systems electrify will depend on individual “kitchen table” decisions made by millions of families, weighing comfort and convenience, costs (up front and over time), and climate impact. But making these decisions is difficult. Evaluating what to buy, what’s reasonable to pay, and who to trust to install it involves navigating a ton of bad information and complexity.

Pearl exists to make home electrification easy for customers and profitable for contractors - starting with home heating and cooling.

Pearl is a home electrification “concierge” - our purpose-built software platform allows homeowners to instantly generate a value-engineered system design, get a fixed-price quote, and connect with a vetted, qualified contractor to complete the install.

Pearl also saves contractors time and money. Today, they do lots of work - a home assessment, system design, bid preparation, customer education, and more - at risk, before a contract, on a low win rate. Pearl takes care of this, so that contractors spend more time on revenue-generating installs and less time on sales and back-office.

Our goal is a win-win-win - for customers, for contractors, and for the climate.

Electric Vehicles

Energy

Home Goods & Services

Renewable Energy

Sustainability

Pearl Edison

Pearl Edison's headquarters in Detroit, United States

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People (4)

Jake Yurek

Jim Deakins

Matthew Aho

Evan Anderson

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