To achieve net-zero emissions, hundreds of millions of systems that consume natural gas in our homes need to go electric. Whether or not these systems electrify will depend on individual “kitchen table” decisions made by millions of families, weighing comfort and convenience, costs (up front and over time), and climate impact. But making these decisions is difficult. Evaluating what to buy, what’s reasonable to pay, and who to trust to install it involves navigating a ton of bad information and complexity.

Pearl exists to make home electrification easy for customers and profitable for contractors - starting with home heating and cooling.

Pearl is a home electrification “concierge” - our purpose-built software platform allows homeowners to instantly generate a value-engineered system design, get a fixed-price quote, and connect with a vetted, qualified contractor to complete the install.

Pearl also saves contractors time and money. Today, they do lots of work - a home assessment, system design, bid preparation, customer education, and more - at risk, before a contract, on a low win rate. Pearl takes care of this, so that contractors spend more time on revenue-generating installs and less time on sales and back-office.

Our goal is a win-win-win - for customers, for contractors, and for the climate.

Electric Vehicles

Energy

Home Goods & Services

Renewable Energy

Sustainability

Pearl Edison

Pearl Edison's headquarters in Detroit, United States

Jake Yurek

Clint Noack

Mark Williams Jr.

Matthew Aho

Jim Deakins

This department manages and coordinates the delivery processes to ensure efficient service execution.

Delivery Operations

This department focuses on assessing energy use and providing investment strategies to optimize energy efficiency.

Energy Management

This department provides strategic direction and overall management for the organization.

Executive Leadership

This department focuses on guiding and advising the organization's strategic direction and overall management.

Leadership and Advisory

This department focuses on developing and maintaining software solutions and technical systems.

Pearl Edison

Org chart

Teams

Delivery Operations

Energy Management

Executive Leadership

Leadership and Advisory

Software Engineering

Offices

Pearl Edison

Org chart

Teams

Delivery Operations

Energy Management

Executive Leadership

Leadership and Advisory

Software Engineering

Offices

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