Pearl Edison
Evan Anderson is a seasoned professional with extensive experience in strategy and business development across multiple sectors. Currently serving as Co-Founder of Pearl Edison since August 2023 and as a Pledge Investor for Tuebor since January 2024, Evan has also contributed as an Advisor at Newlab and New System Ventures earlier in 2023. From 2020 to 2022, Evan held the position of Chief of Staff and Head of Strategy at Cavnue. Previous experience includes serving as Chief Strategist at the Michigan Department of Labor and Economic Opportunity from 2019 to 2020, and various roles at McKinsey & Company from 2016 to 2019, culminating as an Engagement Manager. Early career experience includes internships at Rock Ventures LLC and DTE Energy. Evan holds a Bachelor of Business Administration in Finance from the University of Notre Dame.
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Pearl Edison
To achieve net-zero emissions, hundreds of millions of systems that consume natural gas in our homes need to go electric. Whether or not these systems electrify will depend on individual “kitchen table” decisions made by millions of families, weighing comfort and convenience, costs (up front and over time), and climate impact. But making these decisions is difficult. Evaluating what to buy, what’s reasonable to pay, and who to trust to install it involves navigating a ton of bad information and complexity. Pearl exists to make home electrification easy for customers and profitable for contractors - starting with home heating and cooling. Pearl is a home electrification “concierge” - our purpose-built software platform allows homeowners to instantly generate a value-engineered system design, get a fixed-price quote, and connect with a vetted, qualified contractor to complete the install. Pearl also saves contractors time and money. Today, they do lots of work - a home assessment, system design, bid preparation, customer education, and more - at risk, before a contract, on a low win rate. Pearl takes care of this, so that contractors spend more time on revenue-generating installs and less time on sales and back-office. Our goal is a win-win-win - for customers, for contractors, and for the climate.