Pearl West
Sunita Haridas is a seasoned marketing professional with extensive experience in brand management, media strategy, and digital communications. Currently serving as Marketing Manager at Pearl West since October 2024, Sunita focuses on developing comprehensive marketing strategies and implementing multi-channel campaigns. Prior roles include Senior Marketing Manager at Prenetics, where the performance media strategy was owned, and Brand Manager at Goli Nutrition, responsible for brand positioning and communication. Sunita also held various positions in user acquisition, media buying, and graphic design across companies such as Valnet, Rank Media Agency, and Buck Consultants. Sunita holds a Bachelor of Arts in Visual Culture and Communication from the University of Toronto Mississauga, along with multiple certifications from Sheridan Institute of Technology and Advanced Learning in digital communications and design.
This person is not in any teams
This person is not in any offices
Pearl West
Pearl West is a well-capitalized holding company that acquires small-to-medium sized businesses in Canada and the US that may be contemplating an ownership succession strategy or event. Pearl West invests its own capital and has no pre-conceived investment time horizon. While we are cash flow focused, we want our management teams to make longer term, strategic investments for the benefit of the business and brand development. In addition to relying on our deep experience with mergers and acquisitions and with strategy development, we are specialists in direct and digital channels.