Jasmine Banks

Jasmine Banks is an accomplished marketing professional with extensive experience in strategic marketing and brand management. Currently serving as the Director of Platform Marketing at Pearson since August 2022, Jasmine leads a high-performing team focused on enhancing digital share and revenue for Pearson Higher Education's platform suite. Prior to this role, Jasmine held various leadership positions at Blackboard from January 2016 to August 2022, including Director of Corporate Marketing, where responsibilities included overseeing brand equity studies and collaborating with marketing teams to reinforce brand strategy and messaging. Jasmine's career began at CEB, now Gartner, where multiple marketing roles were held from July 2008 to December 2015, emphasizing corporate citizenship and social responsibility initiatives. Jasmine Banks holds a Master’s in Integrated Marketing Communications from Georgetown University and a Bachelor of Arts in Communications, Public Relations from Florida State University.