Laura Arcade

Laura Arcade is the Co-Founder of Peccala. Laura was an Entrepreneur at Antler from April 2021 to June 2021. Before that, they were the Marketing Operations Lead at Frontify from December 2018 to November 2020, where they built the marketing function, created the marketing strategy, and led the strategic development, management, and implementation of the global digital marketing and automation strategy. Laura was also responsible for growth hacking, marketing automation setup, CRM, SEM, SMM, SEO, affiliate marketing, and Influencer campaigns. Laura improved ROI by conducting numerous online experiments, such as A/B testing for emails and website/app optimization. Laura also monitored and analyzed competitors, and provided recommendations to facilitate decision making. Prior to Frontify, Laura was the Head of Marketing at Lykke from January 2018 to December 2018. Before that, they were the Country Product Manager - Online Marketing & Sales Management at EF Education First from January 2014 to December 2017. Laura started their career as a New Product Implementation (NPI) Consultant at Caterpillar Inc. from January 2013 to December 2014.

Laura Arcade has a Masters of Science in Marketing from emlyon business school.