Pedal Group
Tom Sterling currently serves as the National Scam Prevention Officer at Pedal Group Pty Ltd since January 2025. Prior to this role, Tom held various positions at 99 Bikes, including Pedal Bikes Development Manager, Imports Aftersales & Technical Manager, Workshop Team Leader, and Mechanic Consultant from December 2016 to January 2025. Tom's experience also includes working as the Technical and Customer Support Manager and Community Officer at AccessComm from February 2015 to November 2016. Earlier roles include Technical Specialist at Corum Group from March 2008 to December 2014, IT Consultant with The BEARS Team from May 2003 to December 2013, Helpdesk Support & Network Administration at Terry White Management from November 2006 to January 2008, and Theatre Technician at Ormiston College from January 2004 to January 2007.
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Pedal Group
Pedal Group is Australia's largest bicycle company, backed by major investor, Flight Centre in 2008, and now with over 800 employee shareholders. Pedal Group operates over 70 bicycle retail stores, two wholesale distribution businesses, and a commercial property business. Originally from Brisbane, Pedal Group now serves cyclists in Australia, New Zealand and the United Kingdom.