Luciana Rivas

Luciana Rivas is an experienced online marketing professional with a strong focus on user acquisition in the LATAM region. Currently serving as an Online Marketing Sr Analyst at PedidosYa since October 2022, Luciana manages SEM campaigns across platforms such as Google Ads and Apple Search Ads, and handles paid social campaigns on Meta, TikTok, and other platforms while leading relationships with UGC agencies. Prior to this role, Luciana worked as a Performance Account Strategist at Shake Again, executing and optimizing online advertising campaigns for LATAM E-Commerce clients. Earlier experience includes roles at Kantar, where Luciana contributed to market research analysis for FMCG clients. Luciana holds bachelor's degrees in Marketing and Business Administration from UADE.