Nicola Guarato

Nicola Guarato is an experienced professional who has worked in various roles such as National Account Brand Manager, Trade Marketing Manager, Brand Manager, Category Analyst, Account Manager, and Customer Insight Analyst. They have a background in Retail Management & Marketing and Economics of International Trade. Nicola has developed strong analytical and relational skills through their work in analyzing customer purchasing behavior and developing category management projects for FMCG companies. Their responsibilities have included planning new product development, coordinating creative agencies for packaging and communication content, conducting market analysis, and defining category strategies. Nicola has also provided support in customer-centric assortment analysis.