Katia Lacerda

Katia Lacerda currently serves as Diretor Comercial at Pedragon Chevrolet since 2018. Previously, Katia held the position of Gerente Comercial at Grupo SHC from September 2017 to April 2018, where responsibilities included managing sales teams and increasing sales volume by 20%. Prior to that, Katia was also Gerente Comercial at Grupo Saga from September 2016 to April 2017, achieving a sales increase of 25%. Katia's career at Grupo SHC began in February 2007 and continued until August 2016, during which a 15% sales increase was achieved. Throughout these roles, Katia emphasized the implementation of financial and insurance processes, budget preparation, and continuous improvement initiatives. Katia holds a degree in Gestão Comercial from UniCesumar, completed between 2015 and 2017.