Gil del Castillo

Established in 1963, Peerless Products Manufacturing Corporation was founded on the belief that Filipino consumers recognize and deserve genuine quality. It is this belief that has served as the driving force behind the company’s continued efforts to expand its portfolio of quality products over the past 50+ years, with the Filipino consumers in mind in every step of the way.  In its beginnings, Peerless Products invested in laundry detergent technology to become one of the pioneers of the industry in the country with its first brand Glow. In 1977, Peerless launched the CHAMPION brand in detergent bars and at that time soon became the first major local laundry detergent brand in the country. Champion would become the primary pillar of laundry care products for the company, with the eventual launch of detergent powders in the 2000s, and the expansion to liquid fabric conditioners and dishwashing liquids thereafter. From then to now, Champion remains committed to the millions of Filipino mothers who seek superior cleaning when it comes to their family's laundry needs. CALLA is another brand launched by Peerless in 2012. Although relatively new, its consistent growth since its launch has propelled it to become a major brand within the category in such a short period of time. Available in detergent bars, powders, and soon liquid fabric conditioners, even bigger things is expected from the Calla brand as it levels up the fragrance experience for Filipino families from wash to wear. Not limiting itself to household products, HANA is Peerless’ personal care brand that’s currently available in hair shampoo and hair conditioner. Although also still relatively new to the market, the company is determined to have Hana be the first major local brand in the hair care category that's currently dominated by the multinational companies and their brands.