Daniel Framsted

Daniel Framsted has a diverse work experience spanning various roles and companies. Daniel began their career at Sempire Systems as a Business Analyst from October 2002 to September 2004. Daniel then joined Kraft Foods in November 2004 as a Region Sales Analyst, progressing to roles such as Customer Category Manager and Customer Development Manager. From September 2008 to May 2011, they served as the Director of Retail at Kraft Foods. After that, they joined The Kraft Heinz Company as the Trade Analytics & Planning Lead for the West Area from May 2011 to June 2015, and then as a Senior Manager of Revenue Management from June 2015 to April 2017. Currently, Daniel is employed at Peet's Coffee and has held positions including Senior Manager of Sales Planning & Trade Strategy from October 2017 to August 2020, Director of Revenue Management from August 2020 to February 2023, and currently as the Senior Director of Revenue Management.

Daniel Framsted earned a Bachelor's degree in Economics from UCLA, completing their education between 1998 and 2002.