Alaina Herfindal

Alaina Herfindal is an accomplished consultant with extensive experience in decision-making and marketing solutions, currently serving as a Decision and Marketing Solution Consultant at Pegasystems since November 2016. Alaina's expertise in educating enterprise clients on customer engagement strategies and developing AI and ML solutions underscores a strong background in integrating complex technical systems to enhance user experience. Prior roles include Integration Consultant at Concord, Digital Business Analyst at space150, and Business Analyst positions at Target and Wells Fargo, where Alaina led cross-functional teams and implemented significant operational improvements. Alaina holds an MBA from the University of Minnesota - Carlson School of Management and a BS in Mechanical Engineering from the University of Minnesota.