Zeeshan Rafique

Zeeshan Rafique is an accomplished professional with extensive experience in decision architecture and customer analytics. Currently serving as Lead Decisioning Architect at Pegasystems since April 2018, Zeeshan has previously held key roles including Principal Consultant at IBM United Kingdom Ltd, focusing on Watson Marketing, and Customer Analytics Manager at Vodafone Qatar. Zeeshan's career trajectory includes positions at notable companies such as Orange, eBay, and Vodafone UK, with a foundation in marketing education from Birmingham City University. With a robust background in campaign management and analytics, Zeeshan demonstrates a strong commitment to leveraging data-driven insights in various industries.