Pegasystems
Zeeshan Rafique is an accomplished professional with extensive experience in decision architecture and customer analytics. Currently serving as Lead Decisioning Architect at Pegasystems since April 2018, Zeeshan has previously held key roles including Principal Consultant at IBM United Kingdom Ltd, focusing on Watson Marketing, and Customer Analytics Manager at Vodafone Qatar. Zeeshan's career trajectory includes positions at notable companies such as Orange, eBay, and Vodafone UK, with a foundation in marketing education from Birmingham City University. With a robust background in campaign management and analytics, Zeeshan demonstrates a strong commitment to leveraging data-driven insights in various industries.
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Pegasystems
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Pega’s adaptive, cloud-architected software – built on the unified Pega Platform – empowers people to rapidly deploy, and easily extend applications to meet strategic business needs. Over its 30-year history, Pega has delivered award-winning capabilities in CRM and Digital Process Automation, powered by advanced artificial intelligence and robotic automation, to help the world’s leading brands achieve breakthrough business results.