Serene Yuen

Serene Yuen is an experienced marketing professional with a focus on the APAC region, currently serving as Marketing Manager and formerly as Senior Marketing Executive at PEI - Alternative Insight since March 2019. Previous roles include PR & Marketing Executive and Project Consultant at Fashion Farm Foundation Limited, where significant initiatives involved social media campaigns and event management, as well as Digital Marketing Executive at 17 Media, enhancing application installations through digital strategies. Prior experience includes a marketing position at Ming Pao Magazines Limited, where engaging diverse audiences and launching an eCommerce website were key accomplishments, and lifestyle marketing at the Hong Kong Trade Development Council, which included organizing Hong Kong Fashion Week. Early career development involved marketing and planning at D2AM HK Limited. Serene holds a Bachelor of Arts in Creative Media from City University of Hong Kong.