Eugene J. Lai has a extensive work experience in various roles related to digital marketing and e-commerce. Eugene J. is currently serving as the Sr. Director of Ecom & Digital at Pelagic Inc. since March 2019. Prior to this, they worked as the Head of Digital at Online Trading Academy from August 2018 to March 2019. Eugene J. also served as the Director of Digital Marketing at Pacific Sunwear from May 2015 to August 2018.
Before their roles in digital marketing, Eugene was involved in entrepreneurial ventures. Eugene J. co-founded Aika Collective in September 2013 and worked there until December 2015. Eugene J. also founded Courgent LLC in February 2013 and served as its founder until May 2015.
Earlier in their career, Eugene held roles in digital marketing and web development. Eugene J. worked as the Director of Digital Marketing at TEN Media from April 2012 to February 2013. Before that, they worked at Volcom as the Director of Digital Marketing from January 2007 to April 2012, and as a Web Manager from November 2003 to December 2006. Eugene J. also worked as a Web Developer at the Department of Design & Color from June 2002 to October 2003, and at PureLiquid Design + Communication from October 1999 to May 2002. Overall, Eugene J. Lai has a diverse background in the digital marketing field, with a strong focus on e-commerce and digital strategies.
Eugene J. Lai possesses a strong education background with a Master of Business Administration (MBA) degree in Marketing from the University of California, Irvine - The Paul Merage School of Business. Eugene J. obtained this degree between the years 2009 and 2011. Prior to that, Eugene earned a Bachelor of Science (B.S.) degree in Information & Computer Science from UC Irvine from 1998 to 2002. Besides their formal education, Eugene has also obtained certification as an Adobe Certified Expert in Data Workbench (Insight) from Adobe in July 2015.
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