Sunny Choi

Vice President of Strategic Initiatives at Pelican Products

Sunny holds a lead role in the growth and strategic development of Pelican’s ever-expanding portfolio. His key responsibilities as Vice President of Strategic Initiatives include coordinating due diligence functions during the review phase of any acquisitions and providing analysis and recommendations including valuations and financial feasibility studies.

Prior to joining Pelican, Sunny was Vice President of Corporate Development for Belkin International, where he led numerous high value acquisitions and joint ventures. He has also held key positions at Ancora (acquired by Pitney Bowes), Inktomi Corporation, Wherehouse Entertainment, Warner Brothers Studios and Micronomics.

Timeline

  • Vice President of Strategic Initiatives

    Current role

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