Edwin Hirdes is a seasoned business executive with extensive experience in leadership roles across various organizations. Currently serving as MD Europe at Pelico since September 2025, Hirdes previously held the position of SVP at o9 Solutions, Inc. from May 2019 to September 2025 and was EVP and Chief Commercial Officer at Navico Group from May 2017 to May 2019. Prior roles include Managing Director for Nordic, UK & Ireland, and Head of International Key Account Management at TP Vision, as well as Senior Director of International Key Account Management at Philips. Hirdes began a career in business development as a Business Development Manager at Hewlett Packard Enterprise, following a tenure as Managing Partner at HDS Participaties & Advies B.V. Educational qualifications include a Master of Science in Business Administration from Erasmus University Rotterdam, completed in September 1996.
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