Becca Crabtree currently serves as the Manager of Data Science at Peloton Interactive, overseeing analytics and data science for cardio hardware and digital products since September 2021. Becca's expertise includes launching new features, conducting A/B tests, and enhancing user engagement through data-driven insights. Prior experience includes roles as a Data Analyst at Nordstrom, where Becca focused on customer insights, sales reporting, and automated dashboard creation. Becca holds a Bachelor of Business Administration in Finance and Marketing from the UW Foster School of Business and has previously served as President of Kappa Kappa Gamma, implementing initiatives for member safety and empowerment. Earlier roles included finance internships and work as a cashier at Nordstrom.
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