Riddhi Dhannawat

Riddhi Dhannawat is a seasoned marketing professional with expertise in marketing automation and performance marketing. Currently serving as a Marketing Automation Specialist at Peloton Interactive since August 2023, Riddhi has previously held roles such as Analyst at NCGrowth & SmartUp, where responsibilities included creating a business expansion plan for an interior design firm, and Digital Marketing Analyst Intern at Bluedoor Group, managing marketing strategies for health-tech clients. Riddhi's earlier experience at GenY Medium encompassed positions from Senior Manager Analytics to Head of Performance Marketing, leading teams and strategizing campaigns for a diverse clientele. Additional roles include Brand Planner at Rabbit Digital Branding Solutions and various internships related to marketing and content publishing. Riddhi holds an MBA from the University of North Carolina at Chapel Hill and has advanced degrees in Marketing from Aston Business School and Chemical Engineering from Birla Institute of Technology and Science, Pilani.