Steven Balagula is an accomplished marketing professional with extensive experience in lifecycle marketing, CRM, and loyalty strategies. Currently serving as Director of Global Lifecycle Marketing at Peloton Interactive since August 2021, Steven leads a team in developing multichannel strategies to enhance member engagement and lifetime value. Prior roles include AVP of Global CRM & Loyalty at L'Oréal, where Steven conceptualized and executed a global CRM strategy and achieved recognition for a blockchain-based loyalty program. Experience at Experian involved managing cross-channel marketing for Fortune 500 clients, driving notable improvements in campaign performance metrics. Steven's career also includes leadership positions in eCommerce marketing and event coordination, underscoring a strong expertise in client relationship management and strategic insights derived from data analysis. Steven holds a Bachelor of Science in Biology from Stony Brook University.
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