Cynthia La Rowe

VP, Chief People & Brand Officer at PEMCO

Cynthia brings 30 years of experience building and leading high-growth companies and teams across multiple sectors and industries – including best-in-class go-to-market management consulting firms, and some of the Northwest’s most iconic brands like Starbucks and Microsoft. Her expertise spans business strategy, people strategy, corporate communications, operations, sales, and transformation – with a deep focus on the modern workplace and what makes customers and employees "tick" and "stick."

Cynthia is passionate about helping companies hone and deliver unique value to customers and employees, and about driving business transformation that ensures values-based and profitable growth. Raised in Spokane and a proud Seattleite since 2005, she knows the Northwest well. A dormant mountaineer, photographer, and baker, outside of work Cynthia has a young daughter and dog who fill much of her time with culinary, artistic, outdoor, and other messy adventures.

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Timeline

  • VP, Chief People & Brand Officer

    July, 2021 - present

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