Serina Aswani

Serina Aswani is a seasoned marketing professional with extensive experience in demand generation, content marketing, and strategic initiatives across various sectors. Currently serving as Senior Demand Generation Manager for EMEA at Pendo.io since January 2025, Serina has previously led the marketing function at IWSR as Head of Content Marketing from July 2019 to December 2024, where key accomplishments included driving demand generation and overseeing a significant rebranding effort. Earlier roles include Marketing Manager at Le Pain Quotidien UK, where marketing strategies were executed for 31 restaurants, and Content Marketing Manager at Clarabridge, focusing on customer feedback analytics. Academic credentials include a Master of Science in Marketing and Management and a Bachelor of Arts in Studio Art and French Language & Literature from the University of Virginia, complemented by a Digital Marketing Certificate from Econsultancy.