Aurelie le Bars

Aurelie Le Bars has a diverse work experience in the field of eCommerce and digital advertising. Aurelie is currently the Global Head of eCommerce (D2C) at Penfolds since 2022. Prior to this, they worked at L'Oréal from 2014 to 2022, holding various roles including Chief Digital Officer - Luxe Division, Precision Advertising Manager, Senior eCommerce Manager, and eCommerce Manager. Before joining L'Oréal, Aurelie was the EMEA Online Manager at Estee Lauder from 2010 to 2014. Aurelie also worked as an Online Project Manager at Lagardère Advertising from 2010 to 2010.

Aurelie Le Bars obtained a degree in Business Management from Inseec Bordeaux in 2008. From 2008 to 2009, they attended Macquarie Graduate School of Management and earned a Master's degree in International Business, with a focus on Marketing & Communication.