Luke Anton

Global Creative Director at Penfolds

Luke Anton has a diverse work experience in the field of brand management and marketing. Luke is currently serving as the Global Head of Collaborations, Content & Marketing at Penfolds since 2023. Prior to this, they co-founded 2-TIMES in 2011, where they held multiple roles including Co-Founder, Non-Executive Director, Chief Brand & Marketing Officer, and Vice President & General Manager – Brand Strategy, Creative & Global Marketing. Luke also worked as a Global Marketing Director at 2-TIMES from 2017 to 2021. Luke Anton has also worked at LVMH as a Creative Content & Brand Marketing Director from 2017 to 2023. Luke has experience as a Senior Consultant in Luxury Marketing at Guidepoint from 2019 to 2020. In addition, they have held positions at Issey Miyake as a Senior Brand Manager in 2009-2010, and at Calvin Klein as a Private Client Manager in 2007-2009.

Luke Anton completed a Bachelor of Business degree in Marketing from RMIT University in 2009. Luke then pursued a Master's degree in Marketing from the same university, which they completed in 2011. In 2023, Luke attended Marketing Week Mini MBA with Mark Ritson, where they obtained a Master of Business Administration (MBA) degree with a focus on Brand Management.

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