Samuel Stephens

Samuel Stephens is an experienced business manager and brand ambassador in the wine industry, currently leading the Aged Release Program at Penfolds since February 2025. Prior to this role, Samuel served as the Head of Brand Ambassadors & Education for Penfolds International from May 2017 to July 2025, and previously held various ambassadorial roles across regions in SEAMEA and EMEA. Samuel's career began in retail management and development with companies such as Thresher Group and Avery's Wine Merchants, complemented by a Bachelor of Management in Marketing & Communications from the University of South Australia, and a WSET Diploma in Wine.