Aastha Verma

General Manager Digital Marketing at Penguin Random House India

Aastha Verma is an accomplished digital marketing professional with extensive experience in the publishing and advertising industries. Currently serving as General Manager of Digital Marketing at Penguin Random House India since May 2022, Aastha previously held the position of Senior Digital Marketing Manager at HarperCollins Publishers India. Aastha's career includes significant roles such as Senior Group Head of Account Planning & Management at The Glitch, where work involved planning content marketing solutions for prominent brands like Flipkart and Pizza Hut, as well as Brand Solutions Manager at The Viral Fever, contributing to popular web series. Aastha's earlier roles include Account Supervisor at OgilvyOne Worldwide, providing digital marketing solutions for renowned clients like Dabur and Vodafone, and Executive Brand Communications at DDB Mudragroup. Aastha holds a Bachelor of Arts degree in Economics and Mathematics from Delhi University and Kamala Nehru College.

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Penguin Random House India

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Penguin Random House India (PRHI) is a subsidiary of Penguin Random House (PRH), a leading global publishing company. PRH was formed in 2013 after the merger between Penguin & Random House. As part of the global merger, Penguin Books India & Random House India came together to form PRHI. Bertelsmann became the sole owner of PRH in 2020. PRHI publishes in English & Hindi while partnering with regional publishing houses to publish across Indian languages including Marathi, Tamil, Telugu, Malayalam, Bengali, Gujarati & Kannada. PRHI has published books by well-known & emerging authors from India & abroad, such as Amitav Ghosh, Jhumpa Lahiri, Arundhati Roy, Ruskin Bond, Sudha Murty, Durjoy Datta, (Lt.) Khushwant Singh, Former President of India (Lt.) APJ Abdul Kalam, Upmanyu Chatterjee, Hussain Zaidi, Ravinder Singh, Sudeep Nagarkar, Novoneel Chakraborty, PMO Shri. Narendra Modi, Krishna Udayshankar, Saurabh Mukherjea, Prakash Iyer, R. Gopalakrishnan, Harish Bhat, Sadhguru & Gaur Gopal Das, among others. Additionally, PRHI promotes reading & literacy through the sub-continent through literary events, book launches & book fairs. Since its inception in 1985 in India, PRHI has become one of the most recognised names in the industry. We have an active backlist of 3000+ titles and release 300 new ones every year. PRHI's portfolio consists of authors who have won major literary prizes, including the Booker Prize, the International Booker Prize, the Nobel Prize, the Magsaysay Award, the Jnanpith Award, the Sahitya Akademi Award, the Commonwealth Writer's Prize & more. PRHI publishes books across various genres, including literary fiction, romance, thrillers, fantasy, memoirs, biography, self-help, mind, body & spirit, historical non-fiction, politics, creative non-fiction, health, children's literature, YA fiction & non-fiction. We have a rich collection of audiobooks & e-books, & many of our stories have been adapted into films & web series.


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