Bastien Gouraud

Bastien Gouraud is currently serving as Team Lead Growth Ops and Growth Marketer at Pennylane, starting in September 2023. At Pennylane, the focus is on uniting software for accounting experts with financial management tools for clients. Prior to this, Bastien held the position of Growth Marketer at Alma, where notable achievements included developing a referral program across three countries with a 50% conversion rate and managing growth operations in multiple regions. Bastien's experience further includes roles as Growth Marketing Manager at Episto and iBanFirst, where responsibilities centered around acquisition strategies and CRM management, along with a history of generating significant leads. Earlier career experiences included growth marketing responsibilities at GetPro and an internship in digital marketing focused on prospecting and inbound channels. Bastien holds a degree in Innovation Management and Marketing from Rennes School of Business.