Lieke Smeeing

Lieke Smeeing currently serves as a Senior Corporate Communicatie Adviseur at Pensioenfonds Zorg & Welzijn (PFZW) since March 2023. Prior to this role, Lieke held the position of Manager Brand & Corporate Affairs at Red Bull from October 2017 to March 2023, where responsibilities included stakeholder management, public affairs, and crisis communication related to youth, overconsumption, sugar consumption, and sustainability. Earlier experience includes roles as Client Manager Brand Development at Firefly Millward Brown, Senior Client Executive and Research Brand Consultant at Motivaction International, and media analyst at De Nederlandse Nieuwsmonitor. Academic qualifications encompass a research master's in Communication Science from Universiteit van Amsterdam and a bachelor’s degree in the same field.