Mark Burton

Mark Burton currently serves as Head of Product for the Pentaleap Retail Media platform, overseeing strategy and development. Prior to this role, Mark was Head of Product - Retail Media at Crealytics, where the development of product features resulted in a 4x increase in revenue and a 40% uplift in ad click-through rates through enhanced data-led strategies. Mark’s experience also includes leading retail media and customer engagement consulting for dunnhumby across the APAC region, where significant initiatives were implemented for major grocery retailers. With prior roles in product management and analytics, Mark has cultivated a strong skill set in programmatic capabilities and omnichannel retail strategies. Mark holds a Bachelor of Arts in Politics and International Studies from the University of Exeter.