People First
Michael Maslansky is an experienced professional with a diverse background in law, business, and communication. Since 2003, Michael has served as the CEO of maslansky + partners while also holding multiple positions, including Board Member at People First since February 2019 and a member of the Arthur W. Page Society since 2012. As an author of "The Language of Trust" since April 2010, Michael has contributed significantly to the discourse on communication. Past advisory roles include serving on the boards of PopRule and Kindsight Inc. Michael has extensive experience in market research, having been part of the Board of Directors at MarketResearch.com, Inc. from 1999 to 2011 and its President. Michael's legal career includes working as an associate at Wachtell, Lipton, Rosen & Katz from 1996 to 1999. Academically, Michael holds a JD from Columbia Law School (1996) and a BA in European History from the University of Pennsylvania (1992).
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People First
People First is the first company to source and distribute authentic videos, posts, and comments from any audience across any digital channel at scale. We believe (and the numbers show) that real people sharing lived experiences is the highest performing content for causes, campaigns, and brands. Unlike working with traditional influencer and celebrity services, we help our clients commission content from virtually anyone: any geography, profession, employer, party affiliation, health condition, identity, age, race, or gender… Our content is highly personal, uniquely creative, and 6x more likely to be shared and 3x more likely to be recalled on average than company-created brand content. People First pioneered ‘micro influencer’ campaigns for politics and causes, which formed the foundation for our expansion into consumer brands. Our partners include Planned Parenthood, Black Lives Matter PAC, Biden-Harris, Latino Victory Fund, Unite the Country, Ad Council, and AFSCME as well as the DGA, DLCC, DSCC, and DAGA. People First now also represents health services brands such as J&J and iHealth, financial brands such as AIG and US Bank, consumer brands such as NASCAR and White Castle.