Donna Freydkin

Donna Freydkin currently serves as Associate Director for Health, Fitness, and Family at Dotdash Meredith, where responsibilities include optimizing testing methodologies and pioneering AI-driven workflows, resulting in significant sales increases. Previously, at Fatherly, Freydkin was Commerce Editor, leading a successful editorial strategy that achieved a 600% YoY revenue increase through optimized content and strategic partnerships. With experience as a Commerce Producer for NBC News and a Contributing Writer for publications such as Allure Magazine and Refinery29, Freydkin has consistently developed high-performing content across various media platforms. Earlier roles include Celebrity Editor at Yahoo! Inc. and Entertainment Editorial Director at AOL, where Freydkin hosted interviews with major celebrities and contributed to substantial ad revenue. Freydkin's career began at USA TODAY, where Freydkin was instrumental in the shift from print to digital. Educational background includes a degree in Journalism from the University of Maryland.