Rachel Ullstrom

Director Growth & Special Projects at People Inc

Rachel Ullstrom is a seasoned professional with extensive experience in search engine optimization (SEO), content strategy, and project management across multiple industries. Currently serving as Director of Growth & Special Projects at Dotdash Meredith since January 2022, Rachel leads portfolio-wide technical SEO initiatives and manages a team that collaborates with various business units to enhance site health and innovation. Previous roles at Dotdash Meredith included Senior Manager and Associate Director, where Rachel focused on SEO for several well-known brands. Prior to this, Rachel held positions at Meredith Corporation, Rio SEO, Meteor Solutions, and All Star Directories, developing expertise in digital marketing, account management, and customer engagement. Rachel holds a Bachelor of Arts in History and Humanities from the University of Oregon.

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