PEP Africa's mission is to be the best place to WORK, best place to SHOP and the best place to INVEST. 

Our cause is to make it possible for our remarkable customers and their families to live with dignity and pride.

Our passion for our employees, brand and customers is the reason why we do what we do and with drive.

The PEP brand is the biggest single brand retailer in Africa and the best place to shop for all your family’s basic needs; striving to offer every day best prices on clothing, footwear, homeware and cellular.

The PEP Africa division was established in 2011 and consists of the Central Office in Cape Town and 5 African countries in which the PEP Stores trade.

PEP Africa’s more than 3 000 employees in Africa work together in an unique company culture of Sikhula KunYe (growing together) in making its remarkable customers the focus and reason why we as a retailer do business.

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