Arda Basaran

Arda Basaran is an experienced marketing professional with a strong background in brand management and strategy across multiple industries. At PepsiCo since January 2018, Arda has held key positions including Marketing Manager for Lipton Ice Tea and Sting Energy Drink, and previously served as Senior Brand Manager and Brand Manager for Lipton Ice Tea as well as Brand Manager for Yedigün. Prior experience includes roles at Vodafone from August 2013 to December 2017, focusing on postpaid and prepaid customer segments, and as a Brand Strategy & Communication Specialist. Arda's career began with a brief tenure at Zurich Financial Services in 2012, working on a marketing project targeting families. Arda's educational background includes studies at Koç University and the University of St.Gallen.