Benoit Cohignac is an experienced Insights & Analytics Director with a robust background in consumer centricity and business intelligence. They spent four years at TNS Worldpanel before joining PepsiCo, where they held multiple strategic roles focused on insights and analytics for brands like Lipton and Lays across Western Europe. Benoit developed a strong expertise in managing insights teams, leading brand strategy, and implementing innovative cross-category research initiatives. They hold multiple degrees in Marketing from prestigious institutions, including Université Paris Dauphine and Université Paris Nanterre.
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