Carl Gerhards

Carl Gerhards is an accomplished design leader with extensive experience in brand design and visual strategy, currently serving as Senior Director of Design for Global Lay’s and Pepsi North America at PepsiCo since September 2016. Previous roles include Senior Director of Design for MTN DEW and Design Director for North America Beverages, where Carl led design initiatives for iconic brands. Prior experience encompasses senior design roles at pi global, Sterling Brands, Interbrand, and Landor Associates, contributing to packaging and brand identity solutions for numerous well-known clients. Carl holds a BFA in Graphic Design and Illustration from the Savannah College of Art and Design.