Daniela Heitzman

Daniela Heitzman has extensive experience in marketing and sales across prominent companies such as PepsiCo and the North American Coffee Partnership (Starbucks). Roles have included Retail Sales Coordinator, Innovation Marketing Senior Manager, and Portfolio Innovation & Optimization Director, with responsibilities spanning market analysis, new product launches, team management, and strategic planning. Daniela's skill set includes developing marketing materials, leading cross-functional initiatives, managing product quality, and optimizing sales performance. Education includes a B.A. in Advertising/Public Relations from the University of Central Florida and an MBA from Florida State University.