Gizem Turan Pazar

Gizem Turan Pazar is a seasoned professional with extensive experience in commercial strategy and marketing, currently serving as Senior Director of Commercial Strategy for Europe at PepsiCo since 2011. Pazar has held various leadership roles within PepsiCo, including Senior Director of Strategy, Insights, and Digital for Turkey, where responsibilities encompassed go-to-market strategies, operations, and sales capability development. Prior to PepsiCo, Pazar gained valuable experience at McKinsey & Company as a Senior Associate, and ZS Associates as a Consultant Intern, along with a tenure as Senior Product Manager at L'Oréal. Educational credentials include an MBA from Northwestern University's Kellogg School of Management and MSc and BSc degrees from Middle East Technical University in Social Psychology and Business Administration, respectively.