Kelli McCarthy

Kelli McCarthy is the Global Director of Next Gen DTC Strategy and Transformation at PepsiCo, where they lead the company's Web3 Center of Excellence, developing innovative consumer connection strategies. Previously, they served as the Director of Media Strategy and Investment, overseeing media investments across key beverage brands. Kelli also held several roles at Ralph Lauren, including Senior Manager of Digital Marketing. They are currently pursuing a BA in Entrepreneurship at Michigan State University, focusing on the intersection of business and apparel design. Kelli has been recognized as one of Brand Innovators' 40 Under 40.