Lisa Tirino

Lisa Tirino is a seasoned professional in innovation and marketing, currently serving as Sr. Director of Category Development at PepsiCo since June 2020, following roles as Sr. Director of Innovation Marketing and Director of Global Strategy. Prior experience includes Director of Innovation Marketing and Platform Strategy at Ocean Spray Cranberries, where Lisa co-founded the company’s first new brand in 89 years. Previous positions at The Hain Celestial Group and Kraft Foods Group involved leading innovation strategies and commercialization efforts across multiple beverage categories. Academic credentials include a BS in Food Science from Cornell University, an MBA in Strategic Management from Indiana University Kelley School of Business, and an M.S. in Food & Agribusiness Management from Purdue University. Lisa's diverse experience demonstrates a strong ability to drive innovation and strategy in competitive market landscapes.