Merve Gokce

Merve Gokce is an accomplished marketing professional with extensive experience at PepsiCo since October 2016, currently serving as Marketing Director for eCommerce & Modern Trade in the Middle East. Gokce leads the digital commerce marketing strategy, focusing on data-driven activation plans and building internal capabilities. Previous roles include directing the Away From Home marketing strategy, managing significant mega event partnerships such as Expo2020, and driving innovation pipelines. Prior to PepsiCo, Gokce held key positions at Mondelēz International, contributing to the commercialization of major chocolate brands across multiple markets. Gokce holds a Bachelor of Science in Industrial Engineering from Sabanci University and has completed additional education at MIT Sloan School of Management.