Micah Mack

Micah Mack is the Director of Predictive Intelligence at PepsiCo, where they lead initiatives in brand and portfolio strategy. Previously, Micah served in various roles at PepsiCo, including Shopper Insights Marketing Manager and Director of Better Choice Portfolio Strategy & Retail Engagement. Their diverse experience includes positions as Client Insights Manager at CROSSMARK and Symphony IRI Group, and as an Associate Marketing Manager at Frito Lay. Micah holds a Master’s Degree in Marketing Analytics from Texas A&M University-Commerce, where they graduated with a 4.0 GPA, as well as a Bachelor's degree in Accounting and a BA in Marketing from Sam Houston State University. Micah's accolades include the Chairman’s Award and multiple recognitions in Who’s Who in CPG Insights.