Tatiana Maia

Tatiana Maia is a seasoned professional with extensive experience in consumer insights and innovation across various reputable companies. Currently serving as Senior Manager of Consumer Insights for Global Breakthrough Innovation at PepsiCo since July 2020, Tatiana leads comprehensive global research projects, collaborating with cross-functional teams and managing internal stakeholders. Prior experience includes founding Differents Co-Creation Partners, where Tatiana led insight and innovation projects for major clients like L'Oréal and Coca-Cola. A tenure at Black Swan Data involved utilizing social listening tools for consumer trend analysis, and a lengthy career at The Coca-Cola Company encompassed roles from Junior Brand Manager to Senior Category Manager, achieving significant advancements in brand strategy and innovation. Tatiana holds an MBA from COPPEAD UFRJ and a Professional Development Diploma in Digital Marketing from New York University.