Vinicius Sales

Vinicius (Vidu) Sales is an accomplished design professional with extensive experience in creative leadership. Currently serving as the Design Director Global at PepsiCo, Vidu previously held the position of Head of Design at draftLine Europe and has also worked as a Creative Director and Experience Designer at Form. Vidu's expertise includes directing creative campaigns for notable accounts, such as Creative Director roles for the Meta and Huawei global accounts at Grayling. Vidu's freelance experience with Geometry Global and education at Kaospilot in Denmark, alongside Level C qualifications in 2019, further highlight a strong foundation in innovative design and strategic thinking.