Alex Roberts

Alex Roberts currently serves as a Non-Executive Advisor at South Garth Ltd, providing strategic guidance to boards, investors, and founders on growth initiatives with a focus on unit economics, commercial transformation, digital innovation, and international expansion. In addition, Alex is an Honorary Member at PepTalks, a leading peer-to-peer learning provider for private equity-backed leaders. Previously, Alex held executive roles including Chief Operating Officer at Forest Holidays, where significant growth and transformation were achieved, and Chief Marketing Officer at Great Rail Journeys, leading international expansion and M&A efforts. With a solid foundation in marketing and management, Alex has also contributed to the success of British Airways and TUI. Currently pursuing further education at Saïd Business School, University of Oxford, Alex holds a Master's degree in Business Administration and Management from The Manchester Metropolitan University.